Sonoma Dispensary - Sonoma Valley Cannabis Group

For responsible health care policy


Congratulations! We did it. After 3 and-a-half  long years of cajoling and discussion, the city of Sonoma will permit 2 walk-in retail cannabis dispensaries. However, the first dispensary will likely not open until first quarter of 2022. And an overly-long and burdonsome process has yet to begin on selecting an applicant for the second. See our posts for the latest news on the process.

This campaign was never about making it easier for “stoners to get their weed”, as many of the opposition would like to think. It was always about the patients. Always. Now, the essential services that dispensaries provide will become readily available within our own community. Those being treated for medical problems will no longer have to make a 2+ hour round trip drive to obtain medicinal cannabis. The lives of our seniors and the disabled who may not have vehicles or are on fixed incomes will be less stressful and difficult. In turn, the city will benefit from new jobs and an additional source of tax revenue. It can also take pride in furthering a progressive vision that improves the quality of its residents’ lives.


We thank everyone in this group and on our mailing list for their support, for signing the petition, for writing the letters and contributing to the discussions.?

Thanks to Ken Brown and Jewel Mathieson for their years of advocacy for patients’ access to safe, legal medical cannabis. Their goal has finally been realized.?

And thanks to our City Council allies, former Councilwoman Rachel E Hundley, Councilwoman Amy Harrington and Mayor Logan Harvey for leaning forward on this issue. They’ve helped define Sonoma as a city of progressive values and a pacesetter in Sonoma County.?

In the meantime, the Sonoma Valley Cannabis Group will continue to keep you informed on all the latest developments in 2021-22.

Best Regards,

Gil Latimer

Sonoma Valley Cannabis Group

The Voice for Cannabis in Sonoma Valley since 2017


The mission of Sonoma Valley Cannabis Group (SVCG) has been to assist the city of Sonoma form a compassionate cannabis policy that will accommodate a local dispensary with delivery service to ensure safe and legal access to medicinal cannabis for the residents of Sonoma and Sonoma Valley.



On January 20, the city council voted to amend our ordinance to permit an additional walk-in retail dispensary. The newly revised ordinance will be in effect on May 19.

A second retail outlet will improve service to the 45,000 people living in the greater Sonoma area. Competition can provide folks here with easy, safe access to more product choice, better services, etc. That’s what the free market is all about, isn’t it? Everybody wins, the city, adult consumers and *especially* medical users.

However, there have been forces within the industry that worked against the second dispensary option and would prefer that the new permit process be slow-walked. You can read about it in this post.

We also find it interesting that our own local newspaper, the Sonoma Index-Tribune, has passed on this latest story of a second dispensary, not to mention another recent, local cannabis story of real importance. Should we be suspicious?

Latest Posts

New Dispensary Process Slow-Going

cannabis letter

Our email to the City Planning Director, followed by his response:


July 20, 2021

To: David Storer

     City Manager

Hello David,

Hope your summer is going well.  : )

Can you give us an update on Sparc’s current status? Now that the appeal has been withdrawn, will they be moving forward on building permits, etc?

In regards to a 2nd dispensary, has your office made progress on locating a consultant for the new process?

We did offer two candidates last April, Avenu Insights and SCI Consulting. We’d now like to add a third, Tierra West Advisors. We’ve linked to their Services page, which lists a number of past city/clients. Perhaps contacting one or two of them regarding their experiences with TWA could be helpful.

Avenu Insights

SCI Consulting Group

Tierra West Advisors

We recall that at the April 19 city council meeting, staff estimated that the task of preparing regulation and guideline documents could be completed in 90 days. Do those documents require many changes? Are they based on the documents that were produced for the first dispensary process?

Obviously, we all have great interest in moving this new plan forward in as timely a manner as possible. We appreciate your efforts to streamline the evaluation process and look forward to learning more at the upcoming August 2 council meeting.  : )

Thanks, David.

Best Regards,


CC: Ken Brown

        Van Solkov

        Josette Brose-Eichar

        David Eichar


On Jul 20, 2021, at 10:48 AM, David Storer <> wrote:

Hi there Gil:

Updated per your email…

1) SPARC has submitted applications for building permits with the Building Dept. and they are being processed.

2) Staff is still in the process of contacting consultants and will continue to search. Thanks for the additional reference.

3) Since that meeting where the City Council discussed a new process, as you know there has been personal changes. That said, we now also have a new City Manager that (fortunately) has a lot of experience in cannabis related matters and I think it is a great opportunity to learn from him and receive his counsel as we move forward. At the prior meeting, the City Council was interested in a shorter timeline and one that may change the order of things from the first process that was adopted.

4) Now that the appeal has been withdrawn, I am not aware of any cannabis related matter on the agenda for August 2nd at this time.

Hope this helps…



Appeal to sparc Location Withdrawn

sonoma city hall

We just received confirmation from Associate Planner Wendy Atkins that the appeal filed re: sparc location has been withdrawn. It will not appear on the August 2 city council agenda.

So, as Emily Latella once famously said, “Never mind…” ?

One less thing to worry about. Now, what about that consultant? We’ve received another lead and will be forwarding it to the Planning Dept. early next week.

We will let you know of the latest developments.


First Sonoma Dispensary Blocked, Pending Appeal. Second Dispensary Process Remains in Limbo

sonoma city hall

An appeal of the Planning Commission’s decision to approve Sparc’s permit and plan has been filed with the city of Sonoma. The individual who made the appeal felt “The proposed changes to the building are inappropriate to something that is a historic resource in Sonoma. The building is still part of a cultural landscape that includes an adobe building and other remnants of the original resort.” The appeal will be heard by the city council at its August 2 meeting.

Meanwhile, the city’s staff is rapidly approaching its tentative deadline for finishing new administrative regulations and application procedures and guidelines to allow for the selection of a second retail storefront cannabis business. However, the response from staff to our latest query is that they’ve yet to find a consultant to assist in managing the new process. This suggests there will be a delay before an RFP (Request for Proposals) is posted and applications taken.

We’re closely monitoring both of the above and will let you know of the latest developments.

Sonoma City Council OKs Second Dispensary

neon cannabis 2021 sign

To the 40,000 residents of Sonoma Valley, you will eventually have access to a wider variety of product choices, services and more competitive pricing to meet your needs.

After succeeding in our pursuit of Sonoma’s first cannabis dispensary, we took on a new mission to permit a *second* dispensary and won.

We’d like to think this is the result of a partnership between us and the city council. Would we be where we are today without both? Would

former Mayor Ken Brown still be standing in front of council every two weeks asking it to please agendize discussion of a dispensary, as he was doing 3 and a half years ago?

When we first got our group rolling, we worked very hard to cultivate relationships with sitting council members and candidates for council. We have definitely been a hub for discussion and action in the valley. No one else can claim that.

Much of the book on the 20 year saga of cannabis in Sonoma has now been written. The Afterword is still a bit in flux, nothing has opened yet, and we’ll see how much the new process can be streamlined to open a second retail outlet asap.

But, on this Day of 420 (of all days), maybe we can take a little pride in helping to bring safe, legal access to cannabis here in the valley. ?


Council agrees on 2nd dispensary, disagrees on 1st priority

cannabis jars on counter

We think Christian Kallen’s article is generally correct/factual, but let’s set the record straighter.

Mr. Kallen quoted Councilmember Barnett as saying that if council had to choose, he’d prefer to focus on housing and other issues, that the process doesn’t necessarily have to start right away.
However, Councilmember Harrington suggested that if council tabled the process, “we might as well not do it.” She also suggested that hiring a contract planner could help mitigate the hours issue. That’s when Vice Mayor Agrimonti suggested that perhaps the Planning Director and City Manager might be able to arrive at some sweet spot on hours (both had suggested such).
Mr. Barnett then said, “I thought councilwoman Harrington had a good point, if this can all be handled by a contract planner, and all paid for, by the way…that was an interesting idea that seems to make a lot of logical sense to me and that’s, I guess sort of the hangup here, if it still takes up 25% of our Planning Director’s time and so that’s the…to which Mayor Harvey responded, “It doesn’t appear that it does.”, followed immediately by Planning Director David Storer adding, “…if we could find a consultant that knows the cannabis world, it would reduce my number significantly.”
That, to us, seems a reasonable conclusion for the moment. The city council very adeptly managed fire concerns and the pandemic and the cannabis process concurrently. We have much faith that it can take what it learned from the first process and plot a solution.


Sonoma City Council Meeting – April 5, 2021

california bear blogging for sonoma dispensary

Forward motion:

1. This evening, the city council voted Yes on the first reading of the revised ordinance that will permit a second dispensary. If there’s no hitch, it could take full effect May 19.

2. The city council decided on Option 1, allowing past and new proposers to participate in a new process.

3. That process needs to streamlined enough to keep staff relatively free to also work on other city issues. The City Manager and Planning Director will look for a path to accomplish that.

You can watch the video here.
Start: Planning Director David Storer makes brief report on the revised ordinance and the four options for selecting a new dispensary.

3:00 – Mr. Barnett asks if council is aware of possible upcoming dispensaries outside the city limits- would that have any bearing on council decision for second dispensary. Ms. Harrington, Mayor Harvey and Mr. Ding respond that they remain in favor of a second dispensary in the city.

8:20 – Public Comment
1. Fred Allebach throws water on monopoly, doesn’t believe prices will ever come down, despite competition
2. Josette Brose-Eichar states that dispensary projects outside city limits are nowhere close to successful completion. the city has already gone through the process once and is all set up to move relatively quickly to provide more choice, more jobs, more revenue. She also draws distinctions between medical necessity and recreational use.
3. Richard Silver suggests there are ways to shorten the process.
4. Myself – let’s not limit ourselves to the four options, time to think outside the box. let’s go with option 1 to bring in new proposers, but figure out ways to streamline the process
5. Eli Melrod – CEO of Solful dispensary in Sebastopol – appreciates that the city is concerned about the process, thinks Solful would be a good fit for Sonoma and would like to apply.
6. David Eichar states competition isn’t just about pricing, but also selection of products. With two dispensaries, if one has to shut down due to emergency (this has happened in the past) there would be another local dispensary open to serve customers. Also reiterates that none of the dispensary projects outside city limits are a sure thing.

23:00 – Ms. Harrington opens discussion – happy that a second dispensary will bring more jobs with good wages, believes in the principle of equity, and that the war on drugs was a failure. would like to see smaller, local applicants get a shot. She supports a new RFP but does not support HdL as the consultant (HdL doesn’t have the best reputation)

25:10 – Mr. Kelso agrees with Ms. Harrington regarding small, local business entrepreneurs. He supports Option 1. he expresses concern about how much staff time would be involved, considering the other issues council is facing.

26:40 – Planning Director screenshares timeline for first process for Mr. Kelso’s benefit. PD also thinking out loud on how to shorten things up.

30:00 – Mayor Harvey asks PD if $10,000 application fee might be a barrier for new applicants, back and forth between members regarding cost recovery, etc.

32:00 – Mr. Harvey asks PD how much staff time went into the first process. Mr. Harvey expresses concern regarding how much staff time might be taken away from other city business.

33:20 – Ms. Harrington initiates a long discussion regarding a breakdown of time spent per task in the first process timeline. They again screenshare the timeline graphic and go through it, point by point. She suggests it may not take as much staff time as first thought.

40:15 – City Manager David Kiff suggests that staff can come back to the Council with some paths/workplans based on ideas just expressed to lessen staff time devoted to new process.

40:30 – back and forth among councilmembers regarding city priorities. Mr. Kelso suggests tabling the process until sometime in the future, Ms. Harrington says “that’s the same as not doing it, it’s approved, but were not going to do it, we might as well not do it.” Mr. Logan expresses concerns about staff time versus city priorities and suggests wait on starting the RFP 3 to 6 months from now.

44:10 – Ms. Agrimonti (wow!)suggests that the planning director and the city manager might be able to come up with a shortened process, as they both alluded to earlier in the conversation. Mr. Barnett *now* suggests that if the new process and other issues could be accomplished in the same timeframe, that might be okay. Mr. Harvey seems to agree. The PD then interjects that, after looking closer at the timeline during this discussion, there may be ways to significantly shorten the number of hours he would have to spend on the process.

48:00 – the mayor sums up the discussion. Council has concerns about how much staff time would be devoted to dispensary process, but it’s also interested in exploring ways to free up staff by implementing a more streamlined process. Members make final statements and slowly come to a meeting of the minds, Mr. Kiff and Mr. Storer will come back to council with new ideas, Mr. Storer now feels more confident that he may be able to free up time for other city projects. The Mayor makes a motion to introduce the ordinance, ordinance passes, 4-1.